Job Title

Digital Marketing Executive

Department

Marketing / Digital Marketing

Job Location

Gadag District, Karnataka

Job Type

Full-Time
Permanent
Contract
Internship / Trainee

Experience

0–3+ Years

Salary

₹2.5 – ₹7 LPA, depending on experience, skills, and employer.

Job Summary

We are looking for a creative and results-oriented Digital Marketing Executive to plan, execute, and monitor digital marketing campaigns across various online platforms. The candidate will be responsible for improving online visibility, generating leads, increasing website traffic, managing social media platforms, and supporting overall business growth.

Freshers with knowledge of SEO, social media marketing, content creation, Google Ads, and digital analytics are encouraged to apply.

Key Responsibilities

Plan and execute digital marketing campaigns.
Manage company social media accounts.
Create and publish engaging digital content.
Perform keyword research and SEO activities.
Improve website visibility on search engines.
Monitor website traffic and campaign performance.
Create and manage Google Ads and social media advertising campaigns.
Generate leads through digital channels.
Prepare digital marketing reports.
Analyze campaign performance and suggest improvements.
Coordinate with designers and content writers.
Manage email marketing campaigns.
Monitor competitors and industry trends.
Maintain the company’s online presence.
Support brand-building and customer engagement activities.

Required Skills

Digital Marketing

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Online Advertising
Lead Generation
Affiliate Marketing – preferred
Influencer Marketing – preferred

SEO Skills

Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO – basic
Link Building
Meta Tags
Content Optimization
SEO Audits
Google Search Console
Google Analytics

Social Media

Experience managing:

Facebook
Instagram
LinkedIn
YouTube
X/Twitter

Advertising Platforms

Knowledge of:

Google Ads
Meta Ads
Instagram Ads
LinkedIn Ads – preferred
YouTube Ads

Candidates should understand:

Campaign creation
Audience targeting
Budget management
Ad copy
Conversion tracking
Performance analysis
A/B testing

Analytics & Reporting

Google Analytics
Google Search Console
Meta Business Suite
Google Ads Dashboard
Excel / Google Sheets
Looker Studio – preferred

The candidate should be able to monitor:

Website traffic
Click-through rate (CTR)
Conversion rate
Cost per click (CPC)
Cost per lead (CPL)
Return on Ad Spend (ROAS)
Social media engagement
Organic search performance

Content Skills

Content writing
Blog writing
Social media copywriting
Ad copywriting
Basic graphic design
Canva
Image editing
Basic video editing – preferred

Educational Qualification

Candidates with any of the following qualifications may apply:

BBA – Marketing
MBA – Marketing
B.Com
BCA
B.Sc.
BA
Any Graduate with relevant Digital Marketing skills
Diploma/Certification in Digital Marketing

Experience Requirements

Fresher / Trainee

Freshers should have:

Basic knowledge of SEO and social media marketing.
Understanding of Google Ads and Meta Ads.
Basic content-writing skills.
Knowledge of Canva or similar design tools.
Basic understanding of Google Analytics.
Good communication skills.
A Digital Marketing certification is an advantage.

1–2 Years Experience

Candidates should have:

Practical experience managing digital campaigns.
Experience with SEO and social media.
Knowledge of Google Ads and Meta Ads.
Experience generating leads through digital channels.
Ability to analyze campaign performance.

3+ Years Experience

Candidates should have:

Strong experience managing digital marketing campaigns.
Experience managing advertising budgets.
Strong SEO and paid marketing knowledge.
Experience developing digital marketing strategies.
Strong analytical and reporting skills.
Experience mentoring junior team members is preferred.

Roles & Responsibilities

SEO

Conduct keyword research.
Optimize website content.
Improve website rankings.
Monitor search engine performance.
Identify SEO issues.
Build quality backlinks.
Prepare SEO performance reports.

Social Media Marketing

Create social media content calendars.
Publish posts and campaigns.
Respond to comments and messages.
Monitor audience engagement.
Grow social media followers.
Track social media performance.

Paid Advertising

Create Google and Meta advertising campaigns.
Define target audiences.
Prepare ad copies and creatives.
Monitor campaign budgets.
Analyze conversions and leads.
Optimize campaigns for better ROI.

Content Marketing

Write blogs and website content.
Create social media captions.
Develop promotional content.
Coordinate with graphic designers.
Maintain content calendars.

Email Marketing

Create email campaigns.
Manage subscriber lists.
Develop promotional emails.
Monitor open and click rates.
Optimize campaigns based on performance.

Analytics

Track digital marketing KPIs.
Analyze website and campaign data.
Prepare weekly/monthly reports.
Identify opportunities for improvement.

Soft Skills

Excellent communication
Creativity
Analytical thinking
Problem-solving
Time management
Teamwork
Attention to detail
Adaptability
Strategic thinking
Ability to meet deadlines

Benefits

Depending on the employer, benefits may include:

Competitive salary
Performance incentives
Health insurance
Paid leave
Flexible working hours
Hybrid/remote work options
Digital marketing training
Certification support
Career growth opportunities
Performance bonuses

Working Hours

Monday to Friday / Saturday

Typical working hours:

9:30 AM – 6:30 PM

Working hours may vary depending on the employer and campaign requirements.

Hiring Process

Resume Screening
Aptitude/Digital Marketing Assessment
Practical Assignment
Technical/Digital Marketing Interview
HR Interview
Document Verification
Final Selection

Job Category: IT Sector

Job Type: Full Time

Job Location: Gadag